Both me and my client understood that a cohesive, well-designed brand can differentiate Acuarela Cocktails business from competitors, build trust with her audience, and give them the right first impression.
We have created a cohesive design around the spectrum, by following the main important rules:
Be consistent with the color palette. My client’s color palette should be consistent and complement (or match) the colors used in her logo. I have provided my client with a color scheme that will work well with websites and printed material and advise her on how to use it.
Don’t go font-crazy. It seem fun for my client to choose a different font for each page or project, but I’ve adviesed my client to choose a handful of fonts that are easy to read and work well for a variety of purposes, then use it consistently across all of your materials.
“…A STRONG BRAND IDENTITY THAT WON’T BE FORGOTTEN.”
Use custom design elements. I have designed customize buttons, icons, and other graphic elements that can be styled to complement her logo, color scheme and the general impression she is going for.
Create different versions of the logo. Knowing that she won’t always have the same size space for her logo, I made sure to prepared for her a logo that has horizontal and vertical version and can be scaled to look good in a variety of sizes. Depending on the design, she might want a version that’s black and white, full color, or simplified.
Being as consistent as possible with the visual look of all her materials helps create a strong brand identity that won’t be forgotten.
A graphic description of Acuarela Cocktails branding.