Agile Offices is a real estate company, based in Brussels, Belgium, who offers co-working space for small businesses & entrepreneurs. At the begging of this project, the company was new in this business, but with a very enthusiastic and energetic team.
They were looking to brand themselves as the most simple, cost efficient choice on the market. My challenge was to put that in their logo and add some friendliness as well.
They loved this logo proposal because the paper clip transmit the idea of affordable, simplicity, efficiency, modern look and friendliness. Also they agreed with me that’s catchy and easy to remember.
Here’s a breakdown of the final result.
“… being properly branded keep this business as an industry expert and makes the public feel as though they can trust this company”
Before presenting any logo and branding materials, I always ensure myself that the presented logo respects some back rules that will help it to become a time last brand mark.
It’s very important to look good in any conditions, like in different colors, sizes, orientation, but also balanced and well proportioned. In today’s world, a logo is put under a lot of “stress”. Should look good on print or on digital, in full colors and in monochrome, to be modular, that mean to be able to stand by it self as a monogram (if applicable), but also word mark and as a customer to still be able to get the same connection in mind with the main logo.
People are more likely to do business with a company that has a polished and professional portrayal. Being properly branded keep this business as an industry expert and makes the public feel as though they can trust this company, the products and services it offers and the way it handles its business.